CASE STUDY FOR SPORTS MANAGEMENT STUDENTS – FIRST WOMEN’S PREMIER LEAGUE IN INDIA –

Excerpts from detailed case study….

Women’s Premier League- A platform to perform

Women’s Premier League is one of the initiatives of a movement created by a group of like-minded passionate sports organizations with an aim of giving an equal platform to showcase talent for the young women cricketers.
India Women’s team who reached the finals of the World Cup in 2017, also achieved millions of viewership and high TRPs on TV, on return from England, captain Mithali Raj, batswoman Harmanpreet Kaur along with many other players of the team wished there was a need for women’s IPL as well.
Further, it was found that the ground level structure for women cricket in India was not in place. BCCI the cricketing body controlling cricket in India is not able to give the opportunity to an entire lot of aspiring women cricketers with enough matches/tournaments and exposure to competitive cricket. Hence, the idea of WPL wherein the state level women teams from different corners of India should be brought together was thought off.
The WPL 2018 cricket tournament was held from 6 March to 8 March . Final was played on MIG cricket club ground Bandra, east, Mumbai on the occasion of World Women’s Day.
The main organizers for the tournament were sportsnasha, VPCC, and WCAI.
The total budget of the tournament was 16 Lakhs. And the entire event was sponsored.
The six teams from WB, Maharashtra, Chandigarh, UP, MP, Uttarakhand participated in this invitation tournament and Chandigarh won the tournament.
Many young talented girls who had potential to play for India performed and the success of tournament lied in it as it was the main objective to feed the upcoming talent from various corners of the country to main cricket controlling body of India.
The entire organization was as per plan and all the teams and their support staff appreciated the near flawless organization.
There were tremendous learnings from the tournament as well as relating to few ground-level issues. This talent search for women cricketers turned out to be extremely successful and a big boost for Women’s Cricket. It also has been a great event for case study revealing how a tournament is conducted starting from idea conceiving and execution with best possible coordination with fewer resources and using them to the maximum.

The comprehensive study in PDF format is available for sale on CD.

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SPORTSNASHA
www.sportsnasha.com is a venture of SRC SPORTSNASHA ADVISORS PVT LTD. It is a website dedicated to all sports at all levels. The mission of website is to promote grass root sports.
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